Transforming Your Farm with Luxury Hot Tub Stays
Thinking of diversifying your farm but not sure where to start?
You might be surprised to learn that one of the most profitable additions to farm stays isn’t the accommodation itself – it’s the humble hot tub!
Adding these to your farm accommodation can boost your annual revenue by an impressive 37-40%, transforming your agricultural business into a premium rural retreat.
Gone are the days when holidaymakers were content with basic accommodation in the countryside.
Today’s guests are seeking experiences that combine the allure of rural life with modern luxuries, and hot tubs have become the must-have feature that changes a simple farm stay into a memorable escape.
Whether it’s couples wanting romantic starlit soaks or families looking for that extra special touch, hot tubs have become a factor in holiday booking decisions.
Hot Tubs Boost Bookings
The numbers speak for themselves. Farm stays with hot tubs are seeing booking increases of up to 31%, with particularly strong performance during traditionally quieter winter months.
This means your diversification strategy isn’t just about summer tourism – it’s about creating a sustainable, year-round income stream which supports your existing farming operations.
But it’s not only about plonking a hot tub next to any old farm building.
The most successful farm stays are those that thoughtfully integrate these amenities into their rural setting, creating Instagram-worthy experiences that combine relaxation with stunning agricultural landscapes.
Imagine your guests unwinding in a warm, bubbling hot tub while gazing across your fields as the sun sets, or stargazing from the comfort of heated waters on a crisp winter’s evening.
Our team explore everything you need to know about transforming your farm into a luxury retreat – from choosing the right equipment and navigating planning permissions to maximising your booking potential, managing day-to-day operations, and, of course, arranging finance to make it all possible.
Farm Diversification Business Case for Adding Hot Tubs
Let’s talk numbers, because when it comes to farm diversification, the financials need to stack up. Adding hot tubs to your farm stay isn’t solely about creating a luxury experience; it’s about boosting your bottom line.
The Revenue Impact
Recent data shows that hot tubs are far more than just a nice-to-have amenity. Properties with hot tubs are commanding up to 40% more in annual revenue compared to those without. To put that in perspective, if your current farm stay brings in £20,000 annually, adding a hot tub could boost that to £28,000 or more – a substantial increase in anyone’s mind.
But it’s not only about higher prices.
Hot tubs are proving to be booking magnets, increasing occupancy rates by up to 31%. This is especially useful during those traditionally quieter months when farming income might be lower. While your neighbours’ basic farm stays sit empty in November, yours could be fully booked with couples looking for cosy winter breaks.
Target The ‘Luxury” Market
Hot tubs open up your farm stay to premium markets that might otherwise overlook rural accommodation. We are talking about:
- Couples searching for romantic weekend breaks
- ‘Mini-mooners’ looking for special celebration stays
- Wellness-focused travellers wanting to combine countryside peace with relaxation
- Friend groups booking special occasions
- Families willing to pay more for that extra special touch
These guests aren’t just paying more for their stay; they are typically more respectful of your property and more likely to become repeat visitors.
Standing Out in the Market
In an increasingly competitive agritourism sector, hot tubs provide that crucial edge.
While many farms offer basic accommodation, those with well-planned hot tub experiences are positioning themselves in a different league entirely. This isn’t just about competing with other farm stays – you are now able to attract guests who might otherwise book luxury hotels or spa breaks.
Think about it this way: when potential guests are scrolling through booking sites, which property will catch their eye? A standard shepherd’s hut, or one that promises evenings spent soaking under the stars, watching the sunset over your rolling fields? The hot tub functions not only as an amenity but also as a key part of your marketing story.
The proof is in what people are searching for.
Our team analysed five years of Google Trends data and identified specific shifts in search interest: searches for ‘cottages with hot tubs’ declined by 30%, while searches for ‘glamping with hot tubs’ increased by 30%. Additionally, searches for ‘hot tub lodges’ rose by 10% and ‘pods with hot tubs’ surged by 80%.
The Year-Round Attraction
One of the most compelling aspects of hot tubs is their power to transform your farm stay into a genuine year-round business.
While fair-weather campers might only book during summer months, hot tub enthusiasts are often more attracted to off-season stays. There’s something uniquely appealing about a warm, bubbling hot tub on an autumn evening or a frosty winter morning.
This year-round appeal helps address one of the biggest challenges in farm diversification: seasonal income fluctuations. By sustaining steady bookings year-round, you can generate a more reliable income stream to complement your agricultural activities.
Planning Your Farm Stay Hot Tub Venture
The success of your hot tub farm stay depends on good planning, especially regarding location and setup. Taking time to consider all elements at the outset will help you create an irresistible retreat that delights guests and maximises your return on investment.
Finding the Perfect Spot
The positioning of your hot tubs can make or break your venture, and it’s far more than just finding a flat piece of ground.
The ideal location should showcase the very best of your farm’s natural assets. Consider spots that offer sweeping views across meadows, woodlands, or rolling hills. Sunset views are amazing, and many guests dream of soaking in warm water while watching the sun dip below the horizon.
Privacy is just as important.
Your guests aren’t looking for a social experience with their hot tub neighbours, so think carefully about screening between units. Natural barriers like hedgerows or cleverly positioned timber screens can create intimate spaces without detracting from the views.
Dark skies are another valuable asset – many guests are drawn to the idea of stargazing from their tub, so consider how light pollution might impact the experience.
Practical Matters
While the guest experience is paramount, you will need to balance this with practical considerations.
Your chosen location must be easily accessible for routine maintenance and cleaning – remember, you will be managing PH/chlorine levels and cleaning between every guest. Protection against strong winds will improve the guest experience and reduce your running costs, while proper drainage is essential for safety and practicality.
Infrastructure needs careful consideration, too. Most commercial hot tubs require dedicated electrical circuits, so proximity to power sources is crucial. You will need a reliable water supply, along with convenient storage space for chemicals and testing equipment. Safe, well-lit access paths are essential – your guests will likely be using the tubs after dark.
Choosing Your Accommodation Style
Different accommodation types present unique opportunities for hot tub integration.
Shepherd’s huts have become increasingly popular, offering the perfect romantic retreat with a compact footprint ideal for smaller farms. Their mobile nature provides flexibility, and with proper insulation, they’re perfect for year-round bookings.
Glamping pods offer a more modern approach, with excellent durability and lower maintenance requirements. Their practical design often makes it easier to create dedicated hot tub areas, and their superior insulation makes them ideal for winter lets.
Meanwhile, converted farm buildings provide character features that guests love, often with more space to work with and existing utilities that can reduce installation costs.
The Legal Framework
Before you start installing tubs, you will need to navigate various regulatory requirements.
Planning permission is often required, particularly if you are changing the use of agricultural land. Your local authority may have specific requirements about the number of units and their positioning. Commercial hot tub operations also come with strict safety regulations around water testing and maintenance procedures.
Insurance needs careful consideration, too. Standard farm insurance policies rarely cover hot tub facilities, so you will need specific coverage that includes public liability and business interruption.
It is worth talking to insurance specialists who understand both agriculture and tourism enterprises. Evangate FS can connect you with insurance companies to ensure you are covered.
Getting these foundations right from the start will create a smoother operation that’s easier to maintain and more profitable to run. Most importantly, it will help you create the kind of memorable experiences that keep guests coming back and recommending your farm stay to others.
Choosing the Right Hot Tub Solution
Selecting the right hot tub for your farm stay is a crucial decision that impacts everything from guest satisfaction to your running costs. We explain the key considerations to help you make an informed choice.
Electric vs Wood-Fired Options
The first major decision is between electric and wood-fired tubs, each having distinct advantages.
Electric hot tubs deliver convenience and consistent temperatures, making them ideal for less hands-on guests. They are ready to use at any time, with precise temperature control and automated cleaning systems. However, they do require a significant power supply and come with higher running costs.
Wood-fired hot tubs, on the other hand, create a more authentic rural experience that many guests love. There’s something uniquely appealing about the ritual of lighting the fire and waiting for the water to heat. They are often more economical to run and don’t require electrical installation, making them perfect for remote locations.
The downside? They need more guest engagement and take longer to heat up, which might not suit all visitors.
Commercial vs Domestic Units
While domestic hot tubs might seem more affordable initially, commercial-grade units are usually the better choice for farm stays. They are built to withstand frequent use, offer better filtration systems, and typically come with more comprehensive warranties.
Commercial units also include safety features that help you comply with holiday accommodation regulations.
The key difference lies in their robustness. Commercial units have more powerful pumps, better insulation, and are designed for quick water changes between guests. While they represent a bigger upfront investment (which the Evangate team can help you secure), their durability and lower maintenance requirements often make them more cost-effective in the long run.
Installation and Infrastructure
Proper installation is crucial for long-term success. You will need a solid, level base – usually a concrete pad or reinforced decking. Consider creating a sheltered area around the tub; a pergola or gazebo can enhance the experience while protecting the unit from extreme weather.
Power requirements vary significantly between models. Most electric tubs need a dedicated 32-40 amp supply, which might mean upgrading your electrical system.
Water supply and drainage are equally important – you will need easy access for filling and emptying, plus proper drainage to handle splash-out and cleaning.
Hot Tub Running Costs and Maintenance
Understanding the ongoing costs is vital for profitability.
Energy efficiency varies dramatically between models, so look for units with good insulation and efficient heating systems. Heat pumps can significantly reduce running costs, though they require an initial investment. Some models now offer smart features that help monitor usage and optimise energy consumption.
Daily maintenance is another additional consideration. You will need robust systems for water testing, chemical balance, and cleaning between guests. Auto-dosing systems can help reduce the maintenance burden, but they’re not a complete substitute for regular checks.
Factor in the time needed for these tasks when planning your operation.
Making Your Choice
When selecting your hot tub, consider:
- Expected occupancy rates and usage patterns
- Local climate and weather conditions
- Available infrastructure and resources
- Maintenance capabilities and staffing
- Target market preferences
- Budget for both purchase and ongoing costs
The right choice will depend on your specific circumstances, but prioritise reliability and ease of maintenance. Remember, a hot tub that’s out of service isn’t just losing money – it’s potentially losing you future bookings too.
Maximising Your Investment
The way you present your hot tub experience can dramatically impact your booking rates. Professional photography is absolutely essential – capture those sunset soaks, starlit evenings, and misty morning views. These images aren’t just pretty pictures; they’re selling the dream that brings guests to your farm.
Social media has become a powerful tool for farm stay marketing. Instagram-worthy settings and experiences are particularly important, as guests often share their hot tub experiences online, providing free marketing. Create a clear social media strategy that showcases your unique setting through all seasons.
Winter shots of steaming tubs surrounded by frost or snow can be highly effective at driving off-season bookings.
Creating Premium Packages
Don’t just sell a hot tub stay – create an experience.
Consider developing seasonal packages that enhance the basic offering. A summer stargazing package might include a telescope and star map, while a winter wellness weekend could feature local spa products and luxury robes. Partner with local food producers to offer hampers of farm-fresh goods, or arrange exclusive experiences like private farm tours or cookery demonstrations.
Your packages should reflect your farm’s unique character while meeting guest expectations for luxury. Remember, guests booking hot tub stays are often celebrating special occasions, so consider add-ons like celebration packages with local sparkling wine or birthday decorations.
Managing Guest Expectations
Clear communication is necessary for guest satisfaction. Develop a comprehensive welcome pack that explains how to use the hot tub safely and enjoyably. Include simple instructions for basic maintenance tasks guests may need to perform during their stay, such as checking water levels or adding approved chemicals.
Be upfront about what guests can expect. If you are using wood-fired tubs, make sure guests understand the heating time required. For electric tubs, clear guidelines about usage times can help control running costs and neighbour relations. Always communicate any additional charges or deposits clearly at the booking stage.
Setting Up Efficient Operations
Streamlined operations are key to profitability. Develop clear procedures for between-guest maintenance, including water testing, cleaning, and chemical balancing. Consider investing in automated systems where possible – modern hot tubs often offer remote monitoring capabilities that can alert you to possible issues before they affect guest experiences.
Training is essential for anyone involved in the hot tub upkeep. Ensure all staff understand both the technical aspects of maintenance and the importance of guest experience. Document all maintenance procedures and keep full records – this isn’t just good practice, it’s often a legal requirement.
Seasonal Considerations
Different seasons bring different challenges and opportunities. In summer, focus on keeping water cool enough and managing higher usage. Winter requires attention to frost protection and heating efficiency. Adjust your marketing and pricing strategies seasonally – many guests will pay a premium for a hot tub experience during colder months.
Remember to frequently review and adjust your offering based on guest feedback and operational experience. The most successful farm stays are those that continuously evolve to meet changing guest expectations while maintaining operations.
Luxury Glamping Success Stories
We gathered a few examples of farms that have successfully integrated hot tubs into their diversification strategy. These stories give insights and practical lessons for your own venture.
From Traditional to Thriving
Take Catgill Farm, for instance, which transformed from a traditional dairy operation into a thriving glamping destination. Their approach to hot tub integration has been particularly noteworthy.
By carefully positioning their tubs to maximise views across the Yorkshire Dales, they have created an experience that guests are willing to pay premium rates for. Their success shows in their impressive year-round occupancy rates, with hot tub units consistently booking up months in advance, even during traditionally quiet periods.
The farm reports that adding hot tubs to their glamping pods increased their annual revenue by nearly 40%, while also extending their season well into the winter months. What’s particularly interesting is how they have managed to attract a completely new market segment – luxury seekers who wouldn’t typically consider farm accommodation.
For more information, visit https://www.catgillfarm.co.uk/glamping/super-premium-pod/
Sustainability Meets Luxury Farm Stays
The Kellet family’s Mill House Farm in Lancashire offers a different yet equally successful approach to hot-tub farm stays. Their 220-acre mixed farm business demonstrates how luxury glamping pods with hot tubs can be part of a broader sustainable farming strategy.
Their journey, inspired by a personal holiday experience, shows how careful planning and attention to environmental considerations can create a distinctive offering.
Key features of their success include:
- Strategic pod placement maximising privacy
- Integration of sustainable technologies
- Use of borehole water and air source heat pumps for hot tubs
- Power from on-site wind turbines
- LED lighting and high-standard insulation
To read more about Mill House Farm, visit https://www.millhousefarmpods.com/
Learning From Other Farmers’ Experience
Key takeaways from these success stories include:
- Start small and scale based on demand
- Invest in quality equipment from the outset
- Create private spaces that feel exclusive
- Turn farm activities into features, not disruptions
- Focus on the complete guest experience, not just the hot tub
Financial Planning and Implementation
Understanding the financial aspects of adding hot tubs to your farm stay business is important for success. Our team have broken down the key financial considerations.
Investment and Costs
The initial investment for a hot tub farm stay varies significantly based on your choices. Commercial-grade electric hot tubs typically range from £8,000 to £15,000 per unit, while wood-fired options generally start from £4,000. However, the total setup costs extend beyond just the tub itself. You will need to consider:
Infrastructure costs are often overlooked, but are needed. Proper electrical installations can cost £1,000-£2,000 per unit, while forming suitable bases, drainage, and shelter might add another £2,000-£3,000. Factor in additional amenities like changing areas, lighting, and privacy screening.
Running costs need careful thought too. Electric hot tubs typically cost £40-£60 per week in energy during peak season, though this can be reduced with efficient heat pumps and good insulation. Chemical costs average £10-£15 per changeover, while water usage adds another element to operational expenses.
Revenue Potential
The good news is that the return on investment can be impressive. Based on current market data, hot tubs can increase your nightly rate by £40-£60 in peak season and £30-£40 in off-peak periods. With increased occupancy rates of up to 31%, many farms find their hot tub investments pay for themselves within 12-18 months.
Farm Stay With Hot Tubs Funding Options
There are several funding routes worth exploring:
- Farm diversification grants
- Rural development programmes
- Agricultural loans
- Asset finance for equipment
- Tourism development funds
Navigating all the available options might be daunting; however, fear not, the team at Evangate FS have helped farmers across the UK develop their farm barns/lodges/pods to include hot tubs.
We can cater for anything from financing Scandinavian lodges and caravan parks to funding the creation of health retreats to installing cold plunge pools. A recent funding package included £84k for 17 hot tubs.
The Next Steps
Adding hot tubs to your farm stay business is a significant opportunity to increase revenue and extend your season. Success lies in careful planning, quality implementation, and efficient operation.
Remember that while hot tubs require significant initial investment and ongoing attention, they can transform your farm stay business by creating premium experiences that guests are willing to pay more for.
The key lies in maintaining high standards and create memorable experiences that encourage repeat visits and recommendations.
With detailed planning and implementation, hot tubs can be the cornerstone of your farm diversification strategy, provide year-round income and set your business apart in the competitive rural tourism market.
Speak with Evangate FS today – we can help you secure low-rate, affordable finance to help you on the next step of the journey.
